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08/17/2023
Uplift Modeling: from Causal Inference to Personalization
Uplift modeling is a collection of machine learning techniques for estim...
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06/23/2023
Incremental Profit per Conversion: a Response Transformation for Uplift Modeling in E-Commerce Promotions
Promotions play a crucial role in e-commerce platforms, and various cost...
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09/09/2022
